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چگونه Ferrari به افسانه ای ترین برند خودروی جهان تبدیل شد
پس از حدود 70 سال تجارت، بازار بورس نیویورک ارزش برند Ferrari را سال گذشته 10 میلیارد دلار اعلام کرد. امروز، این کمپانی خودروساز به یکی از شناخته شده ترین و ارزشمندترین برندهای جهانی تبدیل ...
![محسن وفانژاد](https://digiato.com/wp-content/uploads/avatars/7-32x32.jpg)
پس از حدود 70 سال تجارت، بازار بورس نیویورک ارزش برند Ferrari را سال گذشته 10 میلیارد دلار اعلام کرد. امروز، این کمپانی خودروساز به یکی از شناخته شده ترین و ارزشمندترین برندهای جهانی تبدیل شده است.
فراری اما همیشه یک برند لوکس نبوده و اگر به روزهای اول این کمپانی باز گردیم می بینیم که چه مسیری طی شده تا طی چند دهه این شرکت به جایگاه کنونی اش برسد. شرکت های بسیاری علاقه داشتند تا فراری را از آن خود کنند و در نهایت فیات موفقیت را کسب کرد. در ادامه تاریخ را با تصاویری مرور می کنیم.
![in-1908-a-ten-year-old-enzo-ferrari-saw-his-first-car-race-and-immediately-became-hooked-as-a-young-adult-enzo-was-drafted-by-the-italian-army-to-fight-in-world-war-i](https://digiato.com/wp-content/uploads/2016/03/in-1908-a-ten-year-old-enzo-ferrari-saw-his-first-car-race-and-immediately-became-hooked-as-a-young-adult-enzo-was-drafted-by-the-italian-army-to-fight-in-world-war-i.jpg)
![after-the-war-enzo-had-a-hard-time-finding-work-in-the-auto-business-he-applied-to-work-at-fiat-but-was-rejected-to-due-an-excess-of-unemployed-war-veterans-eventually-he-found-work-at-smaller-automakers](https://digiato.com/wp-content/uploads/2016/03/after-the-war-enzo-had-a-hard-time-finding-work-in-the-auto-business-he-applied-to-work-at-fiat-but-was-rejected-to-due-an-excess-of-unemployed-war-veterans-eventually-he-found-work-at-smaller-automakers.jpg)
![by-the-early-1920s-enzo-landed-a-job-at-alfa-romeo-as-a-race-car-driver-fellow-drivers-at-the-company-included-legendary-aces-like-tazio-nuvolari-seen-here-in-an-alfa](https://digiato.com/wp-content/uploads/2016/03/by-the-early-1920s-enzo-landed-a-job-at-alfa-romeo-as-a-race-car-driver-fellow-drivers-at-the-company-included-legendary-aces-like-tazio-nuvolari-seen-here-in-an-alfa.jpg)
![in-1929-enzo-launched-scuderia-ferrari-or-team-ferrari-there-was-no-car-company-yet--scuderia-consisted-of-a-group-of-drivers-who-raced-the-cars-they-owned](https://digiato.com/wp-content/uploads/2016/03/in-1929-enzo-launched-scuderia-ferrari-or-team-ferrari-there-was-no-car-company-yet-scuderia-consisted-of-a-group-of-drivers-who-raced-the-cars-they-owned.jpg)
![the-team-raced-mostly-alfa-romeo-cars-by-1933-scuderia-ferrari-had-essentially-become-alfas-racing-division](https://digiato.com/wp-content/uploads/2016/03/the-team-raced-mostly-alfa-romeo-cars-by-1933-scuderia-ferrari-had-essentially-become-alfas-racing-division.jpg)
![in-1937-enzo-shut-down-scuderia-ferrari-and-became-the-head-of-alfa-romeos-factory-racing-operation-alfa-corse-but-that-wouldnt-last-he-wasnt-happy](https://digiato.com/wp-content/uploads/2016/03/in-1937-enzo-shut-down-scuderia-ferrari-and-became-the-head-of-alfa-romeos-factory-racing-operation-alfa-corse-but-that-wouldnt-last-he-wasnt-happy.jpg)
![a-week-after-leaving-alfa-corse-in-1939-enzo-started-up-auto-avio-costruzioni-the-aac-815-is-the-first-car-ferraris-startup-built-on-its-own](https://digiato.com/wp-content/uploads/2016/03/a-week-after-leaving-alfa-corse-in-1939-enzo-started-up-auto-avio-costruzioni-the-aac-815-is-the-first-car-ferraris-startup-built-on-its-own.jpg)
![123](https://digiato.com/wp-content/uploads/2016/03/123.jpg)
![312](https://digiato.com/wp-content/uploads/2016/03/312.jpg)
![in-1947-ferrari-launched-the-125-and-since-the-non-compete-agreement-with-alfa-had-lapsed-this-was-the-first-car-to-carry-the-ferrari-name](https://digiato.com/wp-content/uploads/2016/03/in-1947-ferrari-launched-the-125-and-since-the-non-compete-agreement-with-alfa-had-lapsed-this-was-the-first-car-to-carry-the-ferrari-name.jpg)
![in-the-late-40s-luigi-chinetti--a-successful-italian-born-racing-driver-and-newly-naturalized-american-citizen--approached-ferrari-about-the-prospect-of-building-sports-cars-for-the-public](https://digiato.com/wp-content/uploads/2016/03/in-the-late-40s-luigi-chinetti-a-successful-italian-born-racing-driver-and-newly-naturalized-american-citizen-approached-ferrari-about-the-prospect-of-building-sports-cars-for-the-public.jpg)
![ferrari-was-hesitant-because-his-companys-main-purpose-was-to-win-races-at-that-point-the-only-cars-ferrari-sold-were-for-privateers-chinetti-started-racing-and-winning-in-ferraris-cars-around-the-world](https://digiato.com/wp-content/uploads/2016/03/ferrari-was-hesitant-because-his-companys-main-purpose-was-to-win-races-at-that-point-the-only-cars-ferrari-sold-were-for-privateers-chinetti-started-racing-and-winning-in-ferraris-cars-around-the-world.jpg)
![by-the-early-1950s-luigi-chinetti-got-the-sports-cars-he-wanted-and-opened-the-very-first-ferrari-dealership-in-the-us-chinettis-showroom-was-located-in-manhattan-but-was-later-relocated-to-connecticut](https://digiato.com/wp-content/uploads/2016/03/by-the-early-1950s-luigi-chinetti-got-the-sports-cars-he-wanted-and-opened-the-very-first-ferrari-dealership-in-the-us-chinettis-showroom-was-located-in-manhattan-but-was-later-relocated-to-connecticut.jpg)
![the-us-became-a-huge-market-for-ferraris-cars-even-today-it-remains-ferraris-most-lucrative-this-opened-the-floodgates-for-ferraris-business-legendary-cars-such-as-the-california-spider-](https://digiato.com/wp-content/uploads/2016/03/the-us-became-a-huge-market-for-ferraris-cars-even-today-it-remains-ferraris-most-lucrative-this-opened-the-floodgates-for-ferraris-business-legendary-cars-such-as-the-california-spider-.jpg)
![-the-gto-and-](https://digiato.com/wp-content/uploads/2016/03/the-gto-and-.jpg)
![-the-testarossa-soon-appeared](https://digiato.com/wp-content/uploads/2016/03/the-testarossa-soon-appeared.jpg)
![by-the-1960s-ferraris-cars-demonstrated-their-prowess-on-and-off-the-track](https://digiato.com/wp-content/uploads/2016/03/by-the-1960s-ferraris-cars-demonstrated-their-prowess-on-and-off-the-track.jpg)
![in-1963-ford-ceo-henry-ford-ii-jumped-at-the-opportunity-to-buy-ferraris-road-car-business-the-deal-failed-after-enzo-found-out-that-ferrari-would-have-to-ask-ford-for-money-from-detroit-to-go-racing](https://digiato.com/wp-content/uploads/2016/03/in-1963-ford-ceo-henry-ford-ii-jumped-at-the-opportunity-to-buy-ferraris-road-car-business-the-deal-failed-after-enzo-found-out-that-ferrari-would-have-to-ask-ford-for-money-from-detroit-to-go-racing.jpg)
![incensed-by-his-failure-to-close-the-deal-ford-decided-to-beat-enzos-team-at-the-24-hours-of-lemans](https://digiato.com/wp-content/uploads/2016/03/incensed-by-his-failure-to-close-the-deal-ford-decided-to-beat-enzos-team-at-the-24-hours-of-lemans.jpg)
![ferrari-ruled-le-mans-at-the-time-enzo-and-his-team-had-dominated-the-grueling-24-hour-long-endurance-sports-car-race--winning-six-times-in-a-row-from-1960-1965](https://digiato.com/wp-content/uploads/2016/03/ferrari-ruled-le-mans-at-the-time-enzo-and-his-team-had-dominated-the-grueling-24-hour-long-endurance-sports-car-race-winning-six-times-in-a-row-from-1960-1965.jpg)
![by-1966-fords-challenger-for-ferraris-cars-was-ready-the-legendary-gt40-was-set-to-race-at-le-mans](https://digiato.com/wp-content/uploads/2016/03/by-1966-fords-challenger-for-ferraris-cars-was-ready-the-legendary-gt40-was-set-to-race-at-le-mans.jpg)
![henry-ford-ii-got-his-revenge-the-gt40-won-le-mans-with-a-stunning-1-2-3-finish-ending-ferraris-dominance](https://digiato.com/wp-content/uploads/2016/03/henry-ford-ii-got-his-revenge-the-gt40-won-le-mans-with-a-stunning-1-2-3-finish-ending-ferraris-dominance.jpg)
![ford-would-go-on-to-win-four-years-in-a-row--from-1966-until-1969](https://digiato.com/wp-content/uploads/2016/03/ford-would-go-on-to-win-four-years-in-a-row-from-1966-until-1969.jpg)
![by-1969-enzo-realized-his-company-needed-additional-resources-not-only-to-be-successful-but-also-to-survive-that-year-ferrari-sold-50-of-the-business-to-the-company-that-once-refused-to-give-him-a-job--fiat](https://digiato.com/wp-content/uploads/2016/03/by-1969-enzo-realized-his-company-needed-additional-resources-not-only-to-be-successful-but-also-to-survive-that-year-ferrari-sold-50-of-the-business-to-the-company-that-once-refused-to-give-him-a-job-fiat.jpg)
![enzo-ferrari-died-in-1988-at-the-age-of-90-but-before-his-passing-he-signed-off-on-one-final-car-to-commemorate-the-40th-anniversary-of-his-company](https://digiato.com/wp-content/uploads/2016/03/enzo-ferrari-died-in-1988-at-the-age-of-90-but-before-his-passing-he-signed-off-on-one-final-car-to-commemorate-the-40th-anniversary-of-his-company.jpg)
![the-mighty-f40](https://digiato.com/wp-content/uploads/2016/03/the-mighty-f40.jpg)
![after-the-passing-of-enzo-ferrari-longtime-executive-luca-di-montezemolo-assumed-the-position-of-president-and-later-chairman-under-his-guidance-ferrari-was-transformed-into-a-global-luxury-brand](https://digiato.com/wp-content/uploads/2016/03/after-the-passing-of-enzo-ferrari-longtime-executive-luca-di-montezemolo-assumed-the-position-of-president-and-later-chairman-under-his-guidance-ferrari-was-transformed-into-a-global-luxury-brand.jpg)
![today-the-company-sells-its-supercars-for-hundreds-of-thousand-of-dollars](https://digiato.com/wp-content/uploads/2016/03/today-the-company-sells-its-supercars-for-hundreds-of-thousand-of-dollars.jpg)
![and-its-hypercars-for-millions](https://digiato.com/wp-content/uploads/2016/03/and-its-hypercars-for-millions.jpg)
![ferrari-also-licenses-everything-from-clothes-to-jewelry](https://digiato.com/wp-content/uploads/2016/03/ferrari-also-licenses-everything-from-clothes-to-jewelry.jpg)
![theres-even-a-ferrari-themed-amusement-park](https://digiato.com/wp-content/uploads/2016/03/theres-even-a-ferrari-themed-amusement-park.jpg)
![on-the-racing-front-ferrari-is-still-at-the-top-of-its-game-the-companys-formula-one-team--still-called-scuderia-ferrari--has-won-eight-world-championships-since-enzos-death](https://digiato.com/wp-content/uploads/2016/03/on-the-racing-front-ferrari-is-still-at-the-top-of-its-game-the-companys-formula-one-team-still-called-scuderia-ferrari-has-won-eight-world-championships-since-enzos-death.jpg)
![512](https://digiato.com/wp-content/uploads/2016/03/512.jpg)
دیدگاهها و نظرات خود را بنویسید
برای گفتگو با کاربران ثبت نام کنید یا وارد حساب کاربری خود شوید.
فراری همیشه برند عالی هستش ، اما برای اطلاع دوستان چند تا اشتباه توی متن بود که میخواستم اعلام کنم:
1- عنکبوت سیاه اشتباه هستش در ایتالیا به اتومبیل هایی که سقف ندارن اسپایدر گفته میشه (Spyder) که این ربطی به عنکبوت نداره
2- خودروی F40 به مناسبت 40 امین سال تاسیس فراری اومد که کلی جایزه در لمانز و مسابقات GT برد
3- قبل از F40 ، خودروی 288GTO رو ساخت و استارت خودرو های تولید محدودش ازینجا شروع شد 288GTO ، F40 ، F50 ، Enzo ، LaFerrari
4- تیم فراری در مجموع مسابقات فرمول یک پر افتخار ترین تیم این مسابقات هستش 15 قهرمانی رانندگان و 16 قهرمانی سازندگان این مسابقات که ازسن حیث مرسدس بنز تنها رقیب این تیم محسوب میشه
5- فراری به دلیل تولید محدود خودرو و تقاضای زیاد به برند لاکچری این صنعت تبدیل شد برای همین قیمت خودرو های این کمپانی نه تنها نزول پیدا نکرده بلکه افزایش نیز میابد.
6- الان گرونترین خودروی دنیا فراری 250GTO با قیمتی بالغ بر 30 میلیون دلار هست و در کل توی حراجی های بزرگ خودرو مثل پبل بیچ ، بونهامس ،گودینگ، کروز ، کونکورسو دلا روسو، ... همواره فراری جزو گرونترین خودروها و رکورد دارترین اونها بوده
سلام خدمت شما دوست عزیز، تمام نکات شما درست بود اما جدیدا یک مدل از 250GTO به قیمت 52 میلیون دلار فروش رفته، این رو نوشتم که اصلاح بشه.
ممنون واقعا جالب بود
فراری فووووووووووووووووووووق العادس